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02 · Offer

Offer One-Pager

What we sell. What it costs. What's included.

Last synced 2026-04-28

The Offer

What We Sell

We install your AI department. Trained on your business. Working 24/7. At 1/100th the cost of hiring humans.

Not tools. Not prompts. Not a subscription. A set of named roles — EA, Content Strategist, Sales Ops Lead, Ops, CFO — built for your company, deployed in your tools, owned by you.

The Offer (one offer, one price)

Name: Rawgrowth AI Department Install Price: $20,000 install + $5,000/mo retainer Term: Month-to-month retainer after the install completes Build window: 30 days from kickoff to v1 deployed

No tier ladder. No DIY. No done-with-you. One product, one price, one promise.

Who We Sell To (ICP)

Hard floor: $1M/yr revenue. Below that, decline or refer out. Sweet spot: $3M–$15M/yr, service-based.

Best fits:

  • Marketing / growth agencies
  • Consulting firms (B2B services)
  • Ecom agencies (DTC growth shops)
  • Insurance agencies
  • Other service businesses with 20–49 employees and repeatable ops

Disqualifiers:

  • Pure SaaS or product companies
  • < $1M/yr revenue
  • Solo operators with no team
  • Agencies with an in-house AI lead already doing this work

What They're Paying For

The install ($20K, first 30 days):

  1. Full team + ops audit. Map every recurring task across the company.
  2. Connect their stack into a single context layer (Gmail, Slack, Notion, HubSpot/GHL, Stripe, Drive, Calendar).
  3. Build their company database — structured source of truth their AI agents read from.
  4. Deploy specialized AI departments against the highest-cost tasks identified in the audit.
  5. Train the team on how to delegate to the AI department.

The retainer ($5K/mo, ongoing):

  • New agent builds as their needs evolve
  • Optimization of existing agents based on usage data
  • Monthly ROI report (hours saved, cost displaced, output volume)
  • Direct line to our team for issues + new requests
  • Stack changes when they swap tools

The Undeniable Offer Stack

What you get:

  1. Your Executive Assistant — $95k/yr role replaced
  2. Your Content Strategist — $110k/yr role replaced
  3. Your Sales Ops Lead — $90k/yr role replaced
  4. Custom training on your actual data (emails, docs, calls, brand)
  5. Full install deployed in your tools, not ours
  6. Direct line to Chris, Ali, Cleo for the install month
  7. Weekly tuning calls month 1, monthly after
  8. Written playbook your team can hire against
  9. Full ownership — every agent config, workflow, prompt is yours

What it replaces: $295k/yr in human headcount plus recruiting, management, turnover.

What it costs: $20K install + $5K/mo.

What it takes: 30 days to install properly.

Risk reverser: "If month 1 doesn't deliver your AI department, we refund the install."

What We Do NOT Sell

  • A standalone "Company LLM" product — killed.
  • Done-with-you / DIY / productized "Business OS" — killed.
  • Generic chatbot setup — that's not what an AI department is.
  • Hourly consulting — fixed-scope install or no deal.
  • Tiered ladder (Starter / Core / Enterprise / DIY) — collapsed to one offer.

The Client Journey

Discovery (30 min): Pain diagnosis. No pitch. End with: "Want to see what this would look like built for you?" → book demo.

Demo (30 min): Objection-proof walkthrough per sales/scripts/demo/objection-proof-demo.md. Proposal sent live during the call. Close on the call when possible.

Week 1: Discovery + data ingestion. Emails, docs, calls, brand, voice, SOPs.

Week 2: Agent training. Custom builds on their data, not generic templates.

Week 3: Deployment. Installed in their Slack, Gmail, Notion, CRM, calendar.

Week 4: Tuning + written playbook handoff. They get the keys.

Month 2+: Retainer. Monthly tuning, new agent builds, system gets smarter.

How Chris Pitches It (peer-to-peer)

"Instead of hiring a $95k EA, a $110k content strategist, and a $90k sales ops person — that's $295k a year plus benefits plus management — you install the AI department for $20K up front and $5K a month. Same outputs. Always on. Never quits. Trained on your business. You own all of it. If you stop paying us, the system stays."

"We don't sell AI tools. We install the team that runs the tools for you."

Why It Works

  1. Ownership, not rental. Every config is theirs. No SaaS lock-in. The moat compounds monthly.
  2. Replaces headcount, not augments it. Frame every dollar against a salary, never a software cost.
  3. Founder time back. 20+ hours/week typical. Freedom is the outcome, not scale.
  4. Custom, not generic. Trained on their data from day 1. Not a wrapper.
  5. Installed properly, not rushed. 30 days. Honest timeline. No "7-day build" template-shop framing.

Banned Phrases (enforcement: every asset, every call)

  • "$25k" or any direct price in initial cold copy (use "multi-five-figure" until value is anchored)
  • "ROI" / "10x return" (strongest loss predictor in Rev 2 backtest: -29)
  • "Scale your business" (say "get your life back" / "own your time")
  • "Leverage," "streamline," "unlock," "game-changer," "revolutionary," "cutting-edge," "deep dive," "synergy," "empower," "utilize"

Mandatory Phrases

  • "AI department" (canonical product name — internal and external)
  • "Trained on your business"
  • "1/100th the cost"
  • "Always on"
  • "You own it"
  • "Installed" (not built, not deployed, not launched)
  • "30-day install" / "Installed in your first month"
  • Real salary numbers ($95k EA, $110k content strategist, $90k sales ops, $140k ops lead)