North Star
C
Start Here
Open Google DocOpen Drive folder
00 · Start Here

North Star

Where we're going and why.

Last synced 2026-04-28

North Star

The Vision

Build the operating system that runs service businesses. Not software they log into. Infrastructure we install that gets smarter every day, compounds their data, and makes every decision data-driven.

Scale to $5M/month. One offer. One system. Installed properly.

The Offer

Rawgrowth AI Department Install — $20K install + $5K/mo retainer.

  • 30-day install from kickoff to v1 deployed
  • Month-to-month retainer after that: ongoing optimization, new agent builds, data compounding
  • One price, one product, one promise. No tiers. No DIY. No done-with-you.
  • Hard floor: $1M/yr revenue. Sweet spot: $3M–$15M service-based.

The system we install IS RawgrowthOS, customized to their business. Their EA, Content Strategist, Sales Ops Lead, Ops, CFO — built on their data, deployed in their tools, owned by them.

The 3-Year Trajectory

Year 1 (now): Lock the install. 25-40 clients on the AI Department Install. $150-300K/mo revenue. Build the personal brand (Instagram, YouTube, X) so the install sells itself. Every client install makes RawgrowthOS better. Every data point compounds.

Year 2: Scale the install through repeatable delivery and a stronger team. 80-120 active clients. $500K-$1M/mo. The agents are running 24/7 across all clients, identifying patterns humans can't see. Retainer LTV grows as the system gets smarter.

Year 3: $5M/month. The system runs itself. RawgrowthOS is the standard for AI infrastructure in service businesses. Agents manage other agents. Data from hundreds of clients feeds insights that no individual company could generate alone. Chris's brand is the top voice in AI implementation.

The Data Moat

Every client we install creates more data. More data makes the system smarter. A smarter system delivers better results. Better results close more clients. More clients create more data.

This is the flywheel. It's not a feature — it's the business model.

The agents don't just execute tasks. They:

  • Identify bottlenecks from numbers across the company
  • Find improvements humans miss
  • See patterns across clients that no single operator could spot
  • Take data-driven action proactively
  • Consolidate learnings and route them to the right place

Every mistake becomes permanent knowledge. Every win becomes a replicable pattern. The system never forgets and never stops working.

The Personal Brand Engine

Chris West becomes the face of AI implementation for service businesses. Not "AI influencer." Not "tech guru." The guy who actually builds it and shows his work.

  • Instagram: daily proof-of-work content, behind-the-scenes, client results
  • YouTube: deep dives on systems, frameworks, implementation stories
  • X: real-time commentary on AI, business, building in public
  • Massive reach drives demand for the install. Authority closes the deals.

Decision Filter

When agents or team members face ambiguous choices, run it through:

  1. Does this compound? If it creates data, knowledge, or a reusable asset — do it. If it's a one-off with no lasting value — question it.
  2. Does this scale without humans? If it requires Chris or Dilan every time — automate it or don't do it.
  3. Does this feed the flywheel? Research -> content -> sales -> clients -> data -> better research. If it breaks the loop — rethink.
  4. Is this what a $5M/mo company does? If not, it's a distraction.